Here's a visual representation of how an automated messaging campaign actually works for your clients:
As you can see in the diagram above, John starts receiving all the messages automatically, based on the programmed auto-messaging sequence.
- Who will be receiving the messages? [Group]
- When should the message be sent? [Wait time + Delivery time]
- What's the goal of the message? [Campaign]
Here's how it looks on the interface:
- Are your clients in the initial activation stage? (Onboarding)
- Are you already training them? (Engagement)
- Have your clients stopped training from you? (Re-engagement)
You need to create different messaging campaigns to nurture clients at each of these stages, because every stage requires a different level of client engagement.
For example, you might want to reach out to past clients and offer them a free consultation, but your existing clients might not be that interested in a free consultation, and would rather be seeking personalised feedback or advice on their progress reports/assessments.
- Onboarding (new clients): The messaging campaign that helps in delivering an initial hand-holding experience to clients. This includes welcoming them to the gym, giving them knowledge on their training plan, sharing workout tips, and so on.
The goal of onboarding campaigns should be to showcase value to new clients, and turn them into long-term clients.
So, if you want to setup an onboarding campaign, you can setup messages like:
- Message #1: Welcome to the gym + info on the training plan
- Message #2: Feedback email on the 1st logged workout
- Message #3: Follow-up message to assess the comfort level with the assigned workout plan
- Message #4: Plan upgrade message
- Engagement (existing clients): The campaign will focus on building engagement with your current clients by ensuring they are striving to achieve their fitness goals. This would include following up with them every few days on how they are doing along with personalised workout feedback and fitness advice.
The goal of engagement campaigns should be to ensure that your existing clients feel great about the personal training experience, and to ensure that they train with you on an ongoing basis.
For an engagement campaign, you can configure messages like:
- Message #1: Feedback message on workouts
- Message #2: Motivational message to reward workout consistency
- Message #3: Nudge message on inactivity (if any)
- Message #4: Health tip or fitness advice
- Re-engagement (past clients): With this campaign, the focus will be on re-engaging clients that have already trained with you in the past, but have not renewed their subscription. It can also include leads that have a higher chance of conversion, provided they are nurtured well.
The goal of re-engagement campaigns should be to re-engage your past clients, and convert them into long-term clients.
For a re-engagement campaign, you can program messages like:
- Message #1: Nudge messages on inactivity
- Message #2: Discount message with coupon-code
- Message #3: Free consultation message
- Message #4: Testimonial or client success story
If you wish to know how you can configure an automated messaging campaign, along with other parameters, like groups, trigger, wait time, delivery time, and so on, check out this guide: http://support.trainerfu.com/knowledgebase/articles/1839937-how-to-configure-an-automated-message-campaign
Please note that the above suggested campaign structure is just a blueprint that you can use to quickly create auto-messaging campaigns. It's NOT mandatory to create campaigns in the above format, and you can always get creative with it. We'd love to know how you're using auto-messaging campaigns. You can share your feedback/suggestions with us on: firstname.lastname@example.org.
- How to configure an automated message
- How to optimise delivery time for auto-messaging campaigns
- Difference between wait time and delivery time